In 2024, Trustee Wallet, a leading non-custodial crypto wallet developed by BlockSoftLab Inc., faced the challenge of enriching its user experience and enhancing its in-app functionality to keep pace with an evolving crypto landscape.
With support for over 30 blockchains, staking options, dApp access, and seamless DeFi integration, Trustee Wallet was already a comprehensive solution. However, the need for a more seamless, reliable, and fast crypto-swapping process led the company to integrate Changelly’s proprietary API directly into their app.
In this case study, we will explore the results of the integration. Originally published by Finance Magnates as an analysis of Trustee Wallet’s in-app swap conversion and execution metrics.
Metrics-Driven Results: The Impact of Changelly’s API Integration
The integration of Changelly’s API has delivered significant improvements across key business metrics for Trustee Wallet. Here’s a breakdown of the key metrics.
Improved Conversion Rates
One of the most striking results is the 97.4% conversion rate from started to confirmed transactions within Trustee Wallet via Changelly’s API. This high rate demonstrates that nearly all initiated transactions are completed successfully, highlighting the smooth and friction-free user experience provided by the integration.
Transaction Dynamics
Post-integration, 57-60% of all custom crypto-to-crypto swaps are now handled via Changelly, indicating a strong user preference for the exchange’s seamless swap functionality. This reflects a marked shift in transaction dynamics, with users increasingly engaging in faster and more reliable in-app exchanges.
Top Trading Pairs and Coins
Trustee Wallet users have shown strong engagement with popular trading pairs, particularly USDT TRC20-TRX. Additionally, USDT TRC20, TRX, BTC, and SOL are the top-performing coins within the wallet, aligning closely with broader market trends and user preferences for versatile, high-liquidity assets.
Strategic Advantages and Business Benefits
The partnership between Trustee Wallet and Changelly extends beyond raw metrics, offering a range of strategic benefits that have solidified Trustee Wallet’s position as a leading player in the crypto wallet industry.
Enhanced User Experience
By integrating Changelly, Trustee Wallet transformed to a full-fledged crypto platform where users can hold, buy, sell, and swap — all in one app. The built-in exchange feature offers fast and comfortable crypto exchanges, significantly improving the overall user experience.
Mutual Growth and Market Reach
The partnership has proven to be mutually beneficial:
- Trustee Wallet now offers its users seamless in-app exchanges, enhancing its value proposition.
- Changelly gains new customers from Trustee Wallet’s growing user base, expanding its reach to users looking for a reliable, efficient crypto swap service.
Increased User Engagement and Retention
With the ease of in-app swapping, Trustee Wallet has observed a marked increase in user engagement. The frictionless experience has led to more frequent use, higher retention rates, and stronger loyalty among its user base.
“Changelly has improved the Swap section in Trustee Wallet with its presence. We were able to expand the number of swap pairs for our users, improve trading limits, and most importantly – there is healthy competition between Swap providers in the app, so our users can exchange cryptocurrencies at the best rate on the market.” – Mike Kutsenko, Head of Business development in Trustee Wallet.
Continued Growth and Innovation
The success of Trustee Wallet’s integration with Changelly has positioned the company for continued growth. While there are no immediate plans for additional API integrations, the existing partnership has laid a solid foundation for future enhancements. Trustee Wallet is also expanding its product line with Trustee Plus, a custodial solution featuring a MasterCard payment card, offering users even more flexibility in managing their crypto assets.
Zifa Mae, Head of Product at Changelly, expressed her enthusiasm about the partnership: “At Changelly, our mission is to empower our partners with seamless, reliable crypto exchange solutions that drive measurable impact. Seeing Trustee Wallet achieve a 97% conversion rate through our API integration is a testament to the strength of our technology and our shared commitment to enhancing the user experience.”
Final Thoughts
The integration of Changelly’s API has transformed Trustee Wallet into a comprehensive, all-in-one crypto platform, delivering measurable improvements in transaction volumes, conversion rates, and user engagement. By offering a seamless, reliable swap experience, Trustee Wallet not only meets the demands of its current users but also attracts new ones looking for a secure, efficient, and versatile crypto wallet.
Disclaimer: Please note that the contents of this article are not financial or investing advice. The information provided in this article is the author’s opinion only and should not be considered as offering trading or investing recommendations. We do not make any warranties about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional arbitrary movements. Any investor, trader, or regular crypto users should research multiple viewpoints and be familiar with all local regulations before committing to an investment.
