Saylor hinted about the new purchase on Sunday.
Following a few consecutive more modest bitcoin purchases, the world’s largest corporate holder of the asset has gone back to the billion-dollar accumulations, as announced by former CEO Michael Saylor.
Strategy has spent approximately $1.25 billion to acquire 13,627 BTC at an average price of just over $91,500 per unit. Its total stash has shot up to 687,410 BTC, acquired for $51.80 billion at an average price of $75,353 per bitcoin.
Given the cryptocurrency’s price growth in the past several years to $90,600 as of press time, this puts Strategy’s fortune at almost $62.3 billion, or an unrealized profit of more than $10 billion.
Strategy has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin. As of 1/11/2026, we hodl 687,410 $BTC acquired for ~$51.80 billion at ~$75,353 per bitcoin. $MSTR $STRC https://t.co/5UttS1LCy2
— Michael Saylor (@saylor) January 12, 2026
The company’s BTC holdings have grown steadily over the past year and a half. Ever since Donald Trump won the presidential elections in late 2024 and it became known that there would be a substantial regulatory change in the country, Saylor and his firm had ramped up their efforts.
However, Strategy’s stock prices have tracked the volatility of BTC over the past several months, which has been predominantly driven by bears. MSTR traded above $450 last summer but has dumped by 65% to close on Friday at $157.
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