Cardone Capital is adding another $10 million in Bitcoin to its real estate model, as per its CEO and founder, Grant Cardone. The purchase came as Bitcoin slipped near $93,000 amid geopolitical tensions tied to Greenland and Europe. Cardone confirmed the allocation in a statement, citing continued use of real estate cash flow to fund Bitcoin purchases.
Cardone’s $10 Million Bitcoin Allocation
Grant Cardone announced the purchase in an X post as Bitcoin declined 2% over 24 hours, trading at $93,293 as of press time. However, Cardone reiterated that the company maintains a long-term holding strategy rather than short-term trading.
This latest purchase comes amid the recent crypto market crash, amid fears of Trump’s tariffs. BTC had dropped from around $95,000 over the weekend after the U.S. president announced 10% tariffs on eight European nations, including France, Germany, the U.K., and Denmark.
The new allocation expands Cardone Capital’s hybrid approach, which combines institutional multifamily real estate with digital assets. The latest purchase adds to an estimated Bitcoin treasury of nearly 1,000 BTC. Cardone previously stated that the firm seeks to acquire Bitcoin during market pullbacks using internal cash flows.
This approach aligns with earlier actions. In November 2025, Cardone placed an order for 935 Bitcoin, a major individual purchase by a real estate investor. Since then, the company has continued directing rental income toward Bitcoin accumulation during price declines.
Meanwhile, Strategy is another company that has likely accumulated more Bitcoin amid this market dip. The company’s executive chairman, Michael Saylor, yesterday signaled that they had bought more BTC last week.
How The Firm’s Strategy Differs
The structure behind the purchases differentiates Cardone Capital from leveraged Bitcoin treasury firms. The company relies on rental income from U.S. multifamily properties rather than debt issuance. Cardone Capital manages roughly $5.3 billion in real estate assets across the United States.
Earlier in 2025, Cardone Capital launched a hybrid fund pairing a $235 million multifamily acquisition with a $100 million allocation to BTC. The 366-unit Boca Raton property generates rental income used entirely for BTC purchases. The property is expected to produce about $10 million in annual net operating income.
Notably, Cardone described the system as a mechanical accumulation model. Cash flow converts into Bitcoin on a recurring basis, regardless of market conditions. According to Cardone, tax-advantaged depreciation supports consistent capital allocation without asset sales.
Cardone previously told David Gokhshtein in December that he plans to launch a publicly traded Bitcoin-focused company in 2026. That entity would fund Bitcoin purchases exclusively through rental income.
Cardone Capital’s latest $10 million allocation supports its existing structure, combining multifamily real estate operations with steady BTC accumulation. The firm continues using operating income to add digital assets during market pullbacks.
